automotive parts packaging

How do I develop a product information kit for a new technology?

What are the steps in, and the components of, developing a product information kit for a new technology. This information kit will be distributed to a narrow number of potential customers. Moreover, because the technology can be leveraged in other applications, is it best to develop one package that focuses on the main applications, with some focus on the other applications? or to develop several information packages, each focused on a specific application? This material is expected to be distributed through a website, at expo and conferences, and possibly, as part of a news release. Anticipated audience: Automotive HVAC, Residential/Commercial HVAC, Industrial Gases, and several others. Primary focus, Auto & Res/Comm HVAC industry.

I don’t necessarily agree that it’s better to make one presentation. Consider multiple stories especially if you’re going to use the web where “real estate” is cheap. However before you do anything, I recommend the following:

1. Clearly identify your multiple channels or audiences (there will be several in a category. HVAC isn’t enough. Is the the owners of HVAC firms? Building Maintenence folks in large office buildings etc?
2. Know what you are selling. You my provide TECHNOLOGY but you are SELLING the benefits of that technology. What does it do for the end user? Save money? Enable greater up time? WHAT ARE THE BENEFITS…. Think hard on this one.
3. Consider teaming up with or researching trade associations that would want to know about this new technology. The ACCA in Washington DC is a very powerful trade association. (Air Conditioning Contractors of America).
4. If you have an install base already, consider writing case studies.

These are just a few ideas. You have lots of work to do with this. You may have the greatest technology in the world, but if your message doesn’t get to the right people, it will not prevail. Good Luck.

Atit Bhatia on Shubh Labh India – A Guide for Investments in India