Is Your Automotive Dealership Competitive Enough In Today’s Technology Race?
One of the tough challenges today when it comes to web advertising and marketing is to publish your inventory online quickly. The quicker you can publish your vehicle online, the more potential customers you can attract and better chance you have selling this car. Many dealerships today approach this problem by having either in house I.T support staff that can handle this task, or they choose to pay a third party company to help them with taking photos, and uploading their inventory along with the correct selling price. Problem with these approaches are: for one if you are using in house I.T staff, you can potentially have an expensive salary you need to pay out, also since the support staff have virtually no knowledge of used car market, there can be potential mistakes, but this approach usually means you can have a turn around time about 24 hours when it comes to your web advertising. The second approach can some times cost you less, usually ranges from $25 to $40 per car, for Autotrader, or Boost media to take the pictures for you and upload them online. The turn around time for that operation is usually on weekly basis. So in another word if you have a new vehicle that just landed to your dealership it will not be online for another week. And by then you could lose many potential leads on that sale. Not to mention if you have 40 vehicles in your inventory, an operation like this can cost you from $1000 – $1600 per month. You are virtually flushing money down the toilet in this economical hard time.
If what I just described to you sounds familiar, you should seriously consider different approach to your web advertising and save as much money as you can. The ideal solution would be for you to upload the vehicles to your web site on your own. Not only this can mean a quicker turn around time frame, but you can save a lot of money in the process. Now you ask me how come you have never heard of this win win solution before? Well that is probably because you have never encountered a good automotive CRM solution before that is designed for the smaller dealerships. What I mean by that is easy to use and understand user interface that gives you the ability to upload and publish your vehicle online with few simple clicks. Browse through your files, and upload your images to your vehicle gallery, and automatically resize and save a thumbnail for your web visitors. This should be closely integrated into your web site to display the data back instantaneously. What about capturing a lead coming to my web site you ask? Well your CRM solution should be closely integrated with your web form, if a customer fill out an application it should automatically populate into your CRM solution where you can begin to assign and manage your lead with your sales force.
In today’s competitive automotive industry, your business can only survive if it is nimble, quick to react, and quick to adapt to this ever changing technology savvy environment. Thank you for reading this article it is brought to you by Dealer Elite CRM for more details please visit us online at http://www.dealerelites.ca
About the Author
Dealer Elites CRM is a Canadian based automotive DMS and CRM solution provider, with affordable rates for today’s tech savvy dealers. Contact us for your in person demonstration or visit us online at http://www.dealerelites.ca
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Automotive Air Conditioning Repair – Car Conditioning System Parts
It’s always a pleasure to enjoy the fall of cool air on our body especially during hot summers. So you can attend marriage or any other personal functions or meetings with your face radiating beams of freshness. A powerful car air conditioner could greatly bring down the weariness caused by long drives especially automotive air conditioners in many cars which would be the dream cars of today’s youngsters.
However, automotive air conditioning is always not a standard addition provided in a car. Cars manufactured before 1940 lacked the feature as it was not invented by then. Gradually several enhancements were done to the system. The repair requires a trained professional’s help. People curious to get to know the bottom of things may attempt to do some repairs by themselves exercising caution.
In small air conditioned cars, there may be a slight drop in pick up of the vehicle but this will not be the case with big cars.
The Standard Parts of Automotive Air Conditioning
The automotive air conditioning system comprises seven major parts.
These parts are:
1) Compressor – As heart is to the human body, so is compressor to the AC system. It is basically a pump connected to the engine whose chief function is to compress the refrigerant from the evaporator coils and the compressor, or “the heart of the system,” is a pump that is attached to the engine. Its purpose is to compress and transfer refrigerant gas. The compressor has both an intake and a discharge side.
2) Condenser – It functions very much like the radiator and will most often have a similar appearance. The purpose of the condenser is to radiate or to give away heat, so whenever the AC is switched on condenser must have good supply of air for cooling purposes.
3) Evaporator – Its chief duty is to absorb heat. Besides getting rid of heat from inside your vehicle, it is also responsible for dehumidifying the car. In order to regulate the temperature of the evaporator, pressure introducing pressure regulating devices like orifice tube is necessary
4) The receiver is used in automotive air conditioning systems that employ thermal expansion valves as pressure regulating devices to ensure that this pressure regulating device receives the liquid refrigerant that it needs in order to function. In order to do so, it must separate gas and liquid.
5) The accumulator is used only on automotive air conditioning systems that have the orifice tube as the pressure regulating device, and its main function is to store surplus liquid refrigerant. In doing so, it prevents any liquid from entering the compressor, which could be detrimental to the system.
In spite of the modern advancements that have been made in the automotive field since the introduction of automotive air conditioning, it is still possible to maintain your own system even if it is an olden day style.
Ten Ways to Avoid Gender-Bending Chemicals
The other night, 60 Minutes ran a spot about phthalates , a category of chemical plasticizers that has been linked to gender-bendy birth defects in baby boys. Phthalates, as the episode made clear, are everywhere. They’re in the plastic in your car, your shower curtain, your moisturizer, your hairspray, your air freshener, your makeup, your cologne, and your kids’ toys. So what to do? First … Level Up Guide for Drift City
